julesjones: (Default)
julesjones ([personal profile] julesjones) wrote2008-04-19 10:08 am
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Business card design tips and contest

No, not from me. One of the other members of Broad Universe has a blog post this weekend about business card design for writers. It's a useful little post that's worth looking at.

It's also a nice example of viral marketing, because her day job is graphic design and she's offering a business card design to one person who posts a comment to her blog post. She's *also* offering a free download of her forthcoming book -- but not to the person who wins the business card design. She's asking people to link to her post; and if the winner of the design offer has done so, then someone who commented on *their* linking post gets the download. In other words, if I win the card design, someone who comments on this post gets the download. Now that is a cunning bit of marketing.