spam, spam, lovely spam

Look, I know I go on about LibraryThing quite a lot. But I do so in actual conversations -- I don't send "Join me on LibraryThing" auto-emails to random acquaintances. I don't even do that to friends.

I can only conclude from the sudden arrival today of several auto-emails for a recent clone that some of the romance review sites have decided that it would be a really good thing to invite lots of authors to join them on said clone. :-/ I'm not sure whether this is because the rival actively encourages people to spam their entire address book with invites -- and since I'm not convinced that they aren't, I'm deliberately not giving them the benefit of being named, never mind a link.

[rummage]

Yes, they do encourage you to invite your entire address book.

[sigh] Welcome to Web 2.0...