Hugo novels on special in the UK

As pointed out by Charlie Stross, his UK publisher has reduced the ebook of his Hugo-nominated novel to £1.99 for this month. I wandered off to check Orbit's other two nominees in the Hugo novel category, and they too are reduced to £1.99. Or at least they are on Kobo and Amazon; Waterstones doesn't seem to have got the message yet. Note that these prices are available in the UK only.

http://store.kobobooks.com/en-US/ebook/neptune-s-brood-1
http://store.kobobooks.com/en-US/ebook/ancillary-justice
http://store.kobobooks.com/en-US/ebook/parasite-3


Neptune's Brood
Ancillary Justice
Parasite (Parasitology)


Yes, I have bought all three. They are DRMed, but that is the price point at which I'm willing to treat a book as disposable. (As in, if I saw the print version in The Works I'd be willing to buy it with the intention of recycling to Oxfam after reading to make space.)