Jules Jones

Moo have been wittering on for a while now about their plans for NFC-enabled business cards. Finally they are here. They're expensive (£24 for a pack of 20), but I can think of some interesting book promo things to do with them. Not least is the fact that you can monitor whether people are interacting with the cards, and update what the cards do. They won't hold much data on their own, but they'll hold a link to a website where people can download a lot more. Just off the top of my head - the link changes every month to a new sample or story. Or you get served a random story each time you visit. And while they're expensive, they're still cheaper than branded USB drives. Moo already have some cunning ideas for using their ability to print a different image on every card, including being able to generate a unique promo code on every card, but this takes it further. (Although alas the NFC cards don't seem to be as flexible as the standard cards in having a different image on each card.)